About…
Grief.News provides your company with a bereavement newsletter presented with compassion, understanding and fresh magazine-quality writing. NICHE newsletters give you a polished design incorporating your branding, attention to deadlines and strong continuity of service.
Moreover, your newsletter is customized in THREE broad ways: to your organization and, simultaneously, to two timing factors — the time of the calendar year and the phase of bereavement the family is experiencing.
WHY A GRIEF.NEWS BEREAVEMENT NEWSLETTER?
• CUSTOMIZATION — Your audience sees a publication branded to YOUR company, with a significant amount of information about you. Moreover, readers of the each issue get content focused on the bereavement needs at their stage of the grieving process. It goes from the family member grappling with anticipatory grief while their loved one is in hospice to the newly grieving soul to those approaching the anniversary of a loved one’s passing.
• EASE & CLARITY — Grief.News does the “heavy lifting.” With minimal time and effort by your staff, you offer a world-class support newsletter to your bereaved constituents. Once the newsletter is set up, it almost runs itself for years to come.
• READABILITY — Grief.News understands the many elements involved in designing a bereavement newsletter that make it readable and inviting — print design & layout, photo use, brevity, the right subject matter at the right time, the right writing tone and style, and many other factors. The articles are all written to a 5th-8th grade reading level (without being simplistic). If the reader’s readability problem is they read SPANISH, you can take advantage of our premium service, offering a bilingual edition that delivers a Spanish version to them.
• TIME SAVINGS — A Grief.News newsletter saves staff assigned to grief aftercare many hours of work — work that mostly diverts them from their core responsibilities and their expertise. For hospices, it frees up Volunteers as well so their valuable hours aren’t used on the lower-value tasks of copying, collating, labeling & stuffing envelopes and licking stamps. Plus, your company safe money from all that copying and all those labels, envelopes and stamps. (If you need to brainstorm how Volunteers can be better used, Grief.News can offer a substantial list of ideas.) Your bereavement team can now focus 99% of its time on the small percentage of your families who need and want your personal attention and professional services. We recognize that you are hospice, funeral & bereavement professionals, not writers and publishers nor a mailing house. The hours — often many — spent on such tasks are hours robbed from your staff and volunteer time devoted to their core expertise and mission. Writing, designing, publishing and distribution are OUR expertise and mission.
• COST-EFFECTIVENESS — Grief.News bereavement newsletters are set at a price point similar to template newsletters that barely let you customize beyond a tagline or two and a brief paragraph about your company. Moreover, they send you a stack of newsletters, requiring you do all the mailing work. (Take a look again at what we said about Time Savings.) We take care of your mailing. As us about what your Grief.News newsletter package will cost per family, and you will likely be shocked.
• MEDICARE COMPLIANCE — For hospices, a bereavement newsletter can significantly help meet Medicare’s requirements to provide established, regular and well-documented programs of services to the bereaved. With the refinements in the wording of regulations about a decade ago, bereavement requirements have broadened. A Grief.News newsletter takes you most of the way toward meeting the new challenge of addressing bereavement concern from patient intake (as opposed to the traditional starting point of the patient’s death).
[A word about HIPAA compliance: A Grief.News publication of your newsletter requires NO medical information about your patients. Indeed, the information we need to receive does not even identify your patients at all. Therefore, there are no issues concerning HIPAA compliance. With regard to our handling of your mailing list information, we sell no lists or information to any outside parties.]
• MARKETING SUPPORT — Our COMMUNITY ISSUE (an adaptation of the HOSPICE ISSUE of your bereavement newsletter) is a high-value, multi-purpose marketing, outreach & education tool. For more, read “A Newsletter with Many Uses Beyond Bereavement.”
Review our SLIDE SHOW UP CLOSE and see for yourself how Grief.News can raise the bar on your bereavement support and help your hospice stand out from the competition. Then CONTACT US to discuss how we can work with you.
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